Audience for Leaders

The second leaders' debate had a live audience of 4.1 million viewers across Sky News, BBC News Channel and Sky3 last night, Thursday 22 April – a huge audience for digital television. Gordon Brown, David Cameron and Nick Clegg's second televised encounter attracted 2.125 million viewers, an 8.7% audience share, between 8pm and 9.30pm on Sky News, which hosted the debate in Bristol with Adam Boulton.

Simulcasts on BBC News Channel (1.362 million/5.6%) and Sky3 (586,000/2.4%) took the total live audience to 4.073 million (16.7%).

A further 310,000 (6.6%) watched BBC2's repeat of the debate between 11.30pm and 1am.

Last Thursday's first leaders' debate attracted a live audience of 9.4 million viewers (37%) on ITV1 between 8.30pm and 10pm.

The second leaders' debate was the most watched programme ever on Sky News, which launched in 1989.

Overall reach – viewers who tuned in for at least three consecutive minutes – across the three channels was 6.5 million. Sky News' daily three-minute reach, 5.4 million, was its best since the 2003 Iraq war.

John Ryley, Head of Sky News, said: "It is clear that the Leaders' Debates have struck a chord with the British public and energised the election campaign, just as we hoped they would when we called on the three main party leaders to join in a televised debate. I am delighted that so many people chose to watch Sky News' coverage on all of the platforms where it was available."
Audience for Leaders Audience for Leaders Reviewed by Imelda Pusparita on 1:38 PM Rating: 5

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